A Vitalmush nasce de um desejo de impactar positivamente o nicho de suplementação alimentar a base de cogumelos que vem ganhando espaço atualmente no mercado nacional.
Os suplementos líquidos a base de cogumelos que vemos ganhando mais visibilidade, não necessariamente contém uma solução tão eficaz quanto aparenta. Por esse motivo, a Vitalmush optou por trazer a transparência embasada cientificamente para comprovar os reais benefícios do suplemento em pó, cápsulas e até mesmo em cafés especiais a base de cogumelos.
Com esse direcionamento e propósito, decidimos entregar uma forma equilibrada na comunicação, que abraçasse o consumidor como seu foco principal mas também fosse divertido e criativo, com um forte apelo de confiança, credibilidade e qualidade pelo estilo das cores, ícones e layouts modernos e expressivos.
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Vitalmush was born out of a desire to have a positive impact on the mushroom-based food supplement niche that is currently gaining ground in the domestic market.
The mushroom-based liquid supplements that we see gaining more visibility don't necessarily contain a solution that is as effective as it seems. For this reason, Vitalmush has chosen to bring scientifically-based transparency to prove the real benefits of powdered supplements, capsules and even specialty mushroom-based coffees.
With this direction and purpose, we decided to deliver a balanced form of communication that embraced the consumer as its main focus but was also fun and creative, with a strong appeal of trust, credibility and quality through the style of the colors, icons and modern, expressive layouts.
[en] Text on image
We are the natural and innovative choice for those who seek to take care of health efficiently and safely. We combine the ancient wisdom of functional mushrooms with the most advanced technology, offering supplements that promote vitality and well-being, and that integrate easily into the daily lives of Brazilians. Our mission is to transform the perception of care for body and mind, bringing science, quality and confidence in each capsule.
We are the natural and innovative choice for those who seek to take care of health efficiently and safely. We combine the ancient wisdom of functional mushrooms with the most advanced technology, offering supplements that promote vitality and well-being, and that integrate easily into the daily lives of Brazilians. Our mission is to transform the perception of care for body and mind, bringing science, quality and confidence in each capsule.
Sobre os desafios do desenvolvimento visual da marca
A ideia inicial era construir uma marca com um visual de suplementos, com cores e elementos que representasse esse setor mais ativo e o mercado esportivo. No entanto, quando realizamos a pesquisa e análise do público, descobrimos que havia uma possibilidade muito maior no mercado de alimentos para um público mais geral.
Assim, definimos a aparência do projeto que foi um pouco debatido para que ele permanecesse dentro deste setor, mas com um estilo mais descontraído, porque a intenção é que o seu público possa sentir prazer e curiosidade, aprendendo mais sobre os benefícios reais do consumo de cogumelos, e como esse consumo é seguro e confiável.
Conseguimos construir com o uso de cores e elementos com curvas e traços amigáveis para transmitir essa mensagem.
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About the challenges of brand visual development
The initial idea was to build a brand with a supplement look, with colors and elements that represented this more active sector and the sports market. However, when we carried out the research and analysis of the public, we discovered that there was a much greater possibility in the food market for a more general public.
So we defined the look of the project, which was debated a little so that it would remain within this sector, but with a more relaxed style, because the intention is that its audience can feel pleasure and curiosity, learning more about the real benefits of consuming mushrooms, and how safe and reliable this consumption is.
We were able to build on this with the use of colors and elements with friendly curves and lines to convey this message.
[en] Text on Image
We are the natural and innovative choice for those who seek to take care of health efficiently and safely. We combine the ancient wisdom of functional mushrooms with the most advanced technology, offering supplements that promote vitality and well-being, and that integrate easily into the daily lives of Brazilians. Our mission is to transform the perception of care for body and mind, bringing science, quality and confidence in each capsule.
We are the natural and innovative choice for those who seek to take care of health efficiently and safely. We combine the ancient wisdom of functional mushrooms with the most advanced technology, offering supplements that promote vitality and well-being, and that integrate easily into the daily lives of Brazilians. Our mission is to transform the perception of care for body and mind, bringing science, quality and confidence in each capsule.
Uso de IA para elaboração de ilustrações complementares
O objetivo era apresentar uma representação do cuidado com a origem confiável dos ingredientes que são acompanhados pelos fundadores desde o início do processo de extração, garantindo assim o melhor resultado dos produtos.
As imagens geradas passaram por pequenos retoques de detalhes para melhor apresentação e aplicação das imagens.
As imagens geradas passaram por pequenos retoques de detalhes para melhor apresentação e aplicação das imagens.
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Use of AI to create complementary illustrations
The aim was to present a representation of the care taken to ensure the reliable origin of the ingredients that are monitored by the founders from the start of the extraction process, thus guaranteeing the best results for the products.
The images generated underwent minor retouching of details for better presentation and application of the images.
[en] Text on Image
We created VitalMush to transform lives in a natural and effective way. We want to be a real and reliable alternative for those who seek more balance, health and vitality in their daily lives. We are here to connect people to the power of mushrooms and offer a health journey that makes sense.
We created VitalMush to transform lives in a natural and effective way. We want to be a real and reliable alternative for those who seek more balance, health and vitality in their daily lives. We are here to connect people to the power of mushrooms and offer a health journey that makes sense.
A Vitalmush trás uma mescla de estilos como foco em utilizar ilustrações dos tipos de cogumelos presentes na composição, além de destacar informações científicas e de usabilidade nas laterais do produto, e seus benefícios na parte frontal.
O uso de uma diversidade de tipografias, auxiliou a criar um estilo único para essa marca que está começando no mercado. Super importante para criar destaque e diferenciação.
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The product concept
Vitalmush brings a mix of styles, focusing on using illustrations of the types of mushrooms present in the composition, as well as highlighting scientific and usability information on the sides of the product, and its benefits on the front.
The use of a variety of typefaces helped to create a unique style for this brand, which is just starting out in the market. Super important to create prominence and differentiation.
Resultado e implementação da marca
Após apresentação de toda construção da parte estratégica da marca, juntamente com uma análise visual de seus concorrentes, foi possível perceber todo seu pontencial de mercado, chegando a uma aprovação realizada logo ao fim do material acima representado.
Nossos esforços agora serão voltados para o início das atividades da marca no próximo ano em ambiente virtual, já que sua implementação já foi iniciada no offline.
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Result and implementation of the brand
After presenting the entire construction of the strategic part of the brand, together with a visual analysis of its competitors, it was possible to perceive all of its market potential, reaching an approval at the end of the material represented above.
Our efforts will now be focused on starting the brand's activities next year in the virtual environment, since its implementation has already begun offline.
